Oct 19, 2010

Parenting in Style

I am the type of guy who mutes commercials or changes the channel completely during breaks. Terrible commercials are the bane of my television watching experience. I may have called Geico for a cheaper rate on my car insurance years ago if it were not for their lame ads, and don't even get me started on Capital One.

Some of the most meaningless advertisements are from car companies. To listen to them, one would gather that every car is the most favored by buyers, has the best milage, and more storage space than any competitor.

It is really hard to see any of the actors in television commercials as real. The acting is almost always sub-par. Although I cannot stand most of the advertisements on TV, I am quite fond of the commercials during the Super Bowl. In fact I would rather watch them over the game itself.

If a company wants my attention then they need to spend their money on a great script. The video that I am featuring below does just that. It is an ad for the Toyota Sienna that spends more time talking about parenting than pushing this particular mini-van. The result is that if I had a choice of mini-van currently on the market, the Sienna rises to the top of the list. All of this and I know nothing about the van itself. I can, however, see a real family owning one. Great job Toyota.

Here is the video (the lyrics are below in case you want to do some karaoke after watching):


This one goes out to all you minivan families out there.
Sienna SE…in the house.
Where my mother/fathers at?
Where my kids at?

Where my kids at?
Where my kids at?
Where my kids at?
Where my kids at?
Where my kids at?

No, seriously honeywhere are the kids?
They’re right there, see?
Oh, cool beans.

[VERSE DAD]
I roll hard through the streets and the cul-de-sacs,
Proud parent of an honor roll student, Jack.
I got a swing in the front, a tree house in the back,
My #1 Dad mug says, Yeah, Im the Mack.

[VERSE MOM]
I’m the world’s best nurse when my kids get sick,
I make a mean gel-mold, I perfected my tricks,
Back when I used to party as a college chick.
Now I’m cruising to their playdates lookin’ all slick…

[CHROUS]
In my Swagger Wagon,
Yeah, the Swagger Wagon,
It’s the Swagger Wagon,
I got the pride in my ride.
In my Swagger Wagon,
Yeah, the Swagger Wagon,
It’s the Swagger Wagon.

[VERSE DAD]

Check it…

I love hangin’ with my daughter sippin’ tea, keep my pinky up,
All the drawings on my fridge sport an A+.
I’m an awesome parent, (Right!) and it’s apparent, (True!)
And in this house there’s no mother/father swearin’.

[VERSE MOM]
Straight owning bake sales with my cupcake skills,
I’m better with the money, so I handle the bills,
And I always buy in bulk, ain’t afraid of no spills.
Every Mother’s Day proves…I’m kind of a big deal.

Daughter: Mommy, I need to go potty.

Bring the beat back, ’cause, yo, I got more to say,
You know I’m always front and center at the school play.
I kiss their boo-boos, clean doggie doo-doos,
Cut the crust off of PB&Js, chill the Yoo-hoos.

[VERSE DAD]

Singin’ “Farmer in the Dell” in perfect harmony,
When I’m rollin’ with my posse in the HOV.
We rock the SE, not an SUV,
And it’s true, if I were you, I’d be jealous of me…

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2 comments:

longing4heaven said...

Haha--yeah, you would like that! ;) I like it too--I remember voting on that. It was b/w two or three different videos to use for the commercial and that's the one I voted on. It's great and pretty funny! Might even try out that karaoke later.

Laura Milner said...

My husband found this video a while ago and we loved it... we are so this couple, rolling up in our swagger wagon!