Jun 7, 2011
TOMS is Not Just a Shoe Company Anymore
TOMS founder and CEO Blake Mycoskie just announced that they are expanding to eye-wear. They have already given away over one million pairs of shoes to underprivileged children. Now they are going to be a one-for-one company with every product that they make.
Instead of giving sunglasses away when a pair is purchased they have opted to give the gift of sight instead. This could be as simple as glasses to as complex as cataract surgery. There are so many people going blind in this world that this will be a welcome change making program.
This one-for-one movement could be huge if it catches on. Would you pay a couple of dollars more to see a movie if it meant that kids in a local children's home could attend for free? Would you be willing to pay a little more to get your oil changed if you knew that a garage would change a widow's oil at no cost? Would we as individuals be willing to buy an extra can of veggies for our local soup kitchen with every can we purchase for our family?
What other ways could companies or individuals make a difference?