Showing posts with label takeover. Show all posts
Showing posts with label takeover. Show all posts

Apr 5, 2010

Is Reese's Taking Over The Chocolate Market?


Reese's is owned by Hershey's Chocolate, but it is pretty apparent that they are slowly offering a peanut butter alternative to every major chocolate candy on the market.  They already have an actual brand of peanut butter, a cereal, and Ice cream toppings, but lets examine the actual candy.


The following are the chocolate based candies with their Reese's alternatives:

Mallo Cup--Reese's Peanut Butter Cups
M&Ms-- Reese's Pieces
Twix--Reese's Sticks (Which oddly rhymes)
ButterFinger--Reese's Crispy Crunchy
Snickers--Reese's Nutrageous  
Milky Way--Reese's Fastbreak
3 Musketeers--Reese's Whipps

There is even a Pringles adaption--Reese's Swoops

See what I mean?  All of the candy bars that they are copying are from other companies such as Mars.  Am I angry?  No.  I actually love Reese's Cups and Reese's Pieces, but the other ones fall short in comparison (and I have tried them all).  They are still good but not as good as the "cups" and "pieces".  My absolute favorite Reese's product is not even listed on their website.  Reese's Snack Barz is like a Rice Crispy Treat topped with peanut butter and a bottom layer of chocolate.  It is extremely satisfying and only sold at a few convenience stores in my town.  It is not even found at Walmart.  You should definitely try a Snack Barz.  So, what do you think?  Are you a Reese's fan?  What candy bar should they hijack next?